Warner Bros Home Entertainment has announced the acquisition of Flixster, the online movie discovery company that owns the popular Rotten Tomatoes film review site.
Founded in 2006, Flixster operates an online movie community attracting around 25 million people every month. The Flixster movie discovery app has been downloaded more than 35m times on mobile platforms, including Android, Blackberry and iPad, and the Rotten Tomatoes site attracts around 12m unique visitors per month.
Under the acquisition deal, Flixster will continue to operate independently and serve as a "consumer-facing platform for Warner Bros' initiatives to drive digital content ownership". The Flixster team will stay in San Francisco and Rotten Tomatoes will continue to operate in Los Angeles.
Warner Bros will utilise the Flixster brand and technology to launch "a number of initiatives designed to grow digital content ownership", including its new 'Digital Everywhere' content app, which enables users to organise and access their digital entertainment libraries.
"Driving the growth of digital ownership is a central, strategic focus for Warner Bros," said Kevin Tsujihara, Warner Bros Home Entertainment group president.
"The acquisition of Flixster will allow us to advance that strategy and promote initiatives that will help grow digital ownership."
Joe Greenstein, co-founder and chief executive of Flixster, added: "We're thrilled that Warner Bros Home Entertainment Group shares our vision for how 'anytime, anywhere' digital entertainment can become an amazing user experience.
"We're excited that Warner was willing to make this kind of commitment to a leading independent consumer platform. We look forward to working with Warner as well as each of the other studios to innovate and build products that users will love."
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