Sunday 5 December 2010

Is 'Red Riding Hood' the next 'Twilight'?

Supernatural elements, a brooding love triangle in between lustful glances and swooping quick-cut shots of woodland scenery – how desperate is 'Red Riding Hood' to capitalise on the success of 'Twilight'?

The teaser trailer of the forthcoming horror film, which is loosely based on the famous fairytale, opens with two lovers bemoaning their fateful romance in a forest, with sun flitting in through the trees and pained looks at each other. It's a near-perfect recreation of the now pretty iconic Bella and Edward scene.

Catherine Hardwicke directed both the 2008 breakthrough ‘Twilight’ hit and now 'Red Riding Hood', so it shouldn't come as too much of a surprise. It seems the director, who also made 'Thirteen' in 2003, has found a blueprint that works, and it sticking stubbornly to it.

There's nothing wrong with the film's bosses wanting to appeal to the same fan base (the film's poster omits Hardwicke's name in favour of ‘From the director of 'Twilight'), but is it a bit too (Twi-)hard?

Still, just because it looks similar it doesn't mean guaranteed success. Chris Columbus' 'Percy Jackson and the Lightning Thief' had obvious similarities to the 'Harry Potter' franchise (of which he directed the first two), but flopped at the box office.



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