Thursday 17 February 2011

'Inception', 'Dark Knight' get "App Editions"

Warner Bros has announced the release of "App Editions" for their blockbuster hits Inception and The Dark Knight.
The releases, now available on the App Store, will provide buyers with "a fully-loaded, connected viewing experience".

Available for iPhone, iPod Touch and iPad, they will include the first five minutes of each film in addition to bonus content including games trivia, soundtracks and soundboards. An in-app purchase will grant users the entire movie through download or unlimited streaming.

Social network connectivity will let fans discuss the movies in real-time through Facebook and Twitter.

Warner Bros Digital Distribution president Thomas Gewecke said: "Warner Bros is bringing more than 100 million Apple device owners a highly innovative new way to experience their favourite films.

"For many, watching a movie is a social activity and App Editions are the first mobile product to deliver this capability on a global scale. They offer a fully connected experience, allowing viewers to engage with others around the world in real-time through Facebook and Twitter.

"In 2011, Warner Bros. will release a full slate of App Editions including new release and catalogue films."

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